Delivering transformative change across sectors

Our Services

Service Delivery Transformation​

Helping governments deliver for their citizens

We work in sync with governments to devise innovative approaches that can sustainably transform service delivery. Our efforts have helped government bodies at all administrative tiers to better respond to ever-changing citizen needs.

Strategy
Development

Delivering insightful solutions to complex challenges

We position ourselves firmly within the client’s context to form tailor-made strategies based on intended outcomes. Our evidence-based strategies have helped achieve sustained impact across sectors like public finance, education, healthcare, and agriculture for a range of clients. 

Analytics
for Decision-making

Gleaning valuable insights to inform action 

We engage deeply with datasets to derive insights that inform organisational and policy-level decisions. Our advanced analytics are complimented by tools that have helped to drive action for our clients by managing, analysing, and unlocking trends within data.

Performance and
Operations Management

Enabling structural change for maximum performance

We unearth areas in need of structural change to enhance organizational flexibility and adaptivity. Our efforts to make improvements to operations and capacity are derived through working in proximity with our clients by facilitating change that allows for superior performance.

Digital
Transformation

Revolutionising systems with digital solutions

We develop and implement necessary digital technology to improve operational efficiency and reduce costs. Our digital transformation support has involved automating processes that have allowed our clients to operate sustainably and stay relevant in an ever-changing business environment.

Our Team

Taimur Adil is a graduate of the University of Illinois at Urbana Champaign (UIUC) with a decade of diverse experience advising both public sector reform projects and private sector enterprise.

Muhammad Akbar Ali Malik is a Cornell graduate with over ten years of experience in both public and private sector advisory and research roles.

Awais Qureshi

Partner

Awais Qureshi is a graduate of the Lahore University of Management Sciences (LUMS) and advises public sector clients on driving sustainable improvements to service delivery in the health and education sectors.

Mahrukh Taimur

Director HR

Mahrukh Taimur is a graduate of the National University of Science and Technology (NUST) Business School with over eight years of HR experience in the corporate and development sectors of Pakistan.

Rabia Asif

Director Corporate Affairs

Rabia Asif is a graduate of the Punjab University (PU) with over ten years of diversified management experience in the financial and development sectors.

Shahnila Rafiq

Associate Finance

Shahnila Rafiq is CAF qualified from the Institute of Chartered Accountants of Pakistan. She has over two years of Finance and accounting experience and four years CA training according to the Bye Laws of the Institute of Chartered Accountants of Pakistan (ICAP).

Heba Zeb Khan

Executive Assistant

Heba Zeb Khan is a graduate of the Institute of Management Sciences (IMS), Peshawar and has experience in education consulting and retail marketing.

Ahmed Makki

Engagement Manager

Ahmed Makki is a graduate of the University of Notre Dame (ND) with over ten years of diverse experience in the development, humanitarian assistance and public sectors across North America, Africa and Asia.

Ahmed Zafar

Engagement Manager

Ahmed Zafar is a graduate of the School of Oriental and African Studies (SOAS) University of London, with over five years of experience in public sector research and consulting roles.

Mustafa A. Khan

Engagement Manager

Mustafa Asghar Khan is a graduate of the University of Cambridge. He has over ten years of experience advising a diverse set of public sector leaders across multiple jurisdictions in Pakistan.

Zehra Riaz Notta

Senior Associate

Zehra Riaz Notta is a graduate of the Lahore University of Management Sciences (LUMS) with over four years of experience in public sector research and advisory roles.

M. Umer Naeem

Senior Associate

Muhammad Umer Naeem is a graduate of the University of Chicago and has over four years experience in research and data.

Aleena Qadri

Associate

Aleena Qadri is a graduate of the City University, London, with over three years of experience in non-profit research and consultancy.
Bilal Mustafa is a graduate of the Lahore University of Management Sciences (LUMS) with three years of experience in operations, research and consulting roles.
Hassan Bin Tahir is a graduate of the Lahore University of Management Sciences (LUMS) and has experience in both the corporate and development sectors.
Ibadullah Channa is a graduate of the Institute of Business Administration (IBA), Karachi with experience in retail and consulting.

Ilyas Daya

Analyst

Ilyas Daya is a graduate of the Lahore University of Management Sciences (LUMS) and has experience supporting public sector health reform.

M. Saad Kamil

Associate

Muhammed Saad Kamil is a graduate of the Lahore University of Management Sciences (LUMS) and has experience supporting both private and public sector clients in Pakistan.
Nikhat Fatima is a graduate of the Lahore University of Management Sciences (LUMS) and is currently supporting large scale public sector transformations in the health sector.
Shehrbano Jamali Niazi is a graduate of McGill University and is helping set up Pakistan’s first affordable housing network.  She has prior experience of disaster risk reduction and urban resilience in Pakistan.

Syeda Haleema Hassan

Analyst

Syeda Haleema Hasan is a graduate of the Lahore University of Management Sciences (LUMS) and has over two years experience in research and communications.

Abdul Rafay

Implementation Specialist

Abdul Rafay is a graduate of  the Lahore University of Management Sciences (LUMS) and is currently supporting public sector health reform.

Lamis Maniar

Implementation Specialist

Lamis Maniar is a graduate of the Institute of Business Administration (IBA), Karachi and has three years of experience in operations and M&E.
Khadeeja Habib is a graduate of the Institute of Business Administration (IBA), Karachi and has two years’ experience in Marketing and business strategy.

Sanwal Shehzad

Field Consultant

Sanwal Shahzad is a graduate of the Institute of Management Sciences (IMS) Peshawar and has experience in public sector institutional reform and service delivery.

M. Shahbaz Khan

Field Consultant

Muhammad Shahbaz Khan is a graduate of the University of Engineering and Technology (UET), Peshawar and has experience in strengthening service delivery for public sector clients in Pakistan.

Fahad Niaz

Field Consultant

Fahad Niaz is  a graduate of  the National University of Sciences and Technology (NUST) and is currently supporting improved service delivery in Pakistan’s health sector.

Muhammad Taha

Implementation Specialist

Muhammad Taha is a graduate of the Lahore School of Economics and has over three years experience in marketing.

Rawaha Nakhuda

Implementation Specialist

Rawaha Nakhuda is a graduate of the Bilkent University – Ankara, Turkey and has two years experience in research and development.

Our Values

Embedded deep within our value system is a focus on learning and self-actualisation, with each member of our team on a journey of professional growth and development.

Do Better than our Best

We take ownership of our clients’ intended outcomes and hold ourselves accountable to higher objectives.

Work as One Team

We invest in the development of our team, ensuring their continuous individual and collective growth.

Achieve Transformation

We drive transformational change for our clients by keeping a sustained focus on the outcomes that truly matter.

Set the Benchmark

We set the benchmark for other firms in the industry by delivering unique and innovative solutions.

Keen to know more?

Email: info@impetusadvisorygroup.com
3rd Floor, Ali Plaza, Plot 1-E, 

Jinnah Avenue, Blue Area, 

Islamabad, Pakistan

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